Okay, so there's this site, Gamecrush.com.
Its business model, at first glance, is hardly new; it provides digital entertainment over the internet for a small fee ($6.60 for the first 10 minutes, $8.25 thereafter).
The digital entertainment it provides, however, is head-to-head games with women gamers. Apparently your fee gets you 500 credits; each 10-minute session costs you 400 of those credits. GameCrush skims 160 credits off the top, the woman gets the remaining 240 credits, and you can "tip" her your remaining 100 credits ... if she has earned them by being hot, playing well, and flirting like mad.
Jesus Christ, people, I thought we were trying to squash the lonely-loser image of people who play video games. Sheesh!
You can read more about this pathetic service, which is currently down and claims to have been overwhelmed by 10,000 page requests in 5 minutes, at Wikipedia -- but hurry, I'm afraid the article has been scheduled for termination.